Explainer Video Guidelines
Video Requirements by Age Category
| Age | Category | What must be included in your video |
|---|---|---|
|
6-8 |
Little Idea Starters |
Show your booth and product in the video.
Show how you will talk to a customer.
|
|
9-11 |
Smart Biz Builders |
Show your booth and price list.
Demonstrate selling in the video. |
|
12-14 |
Young Startup Leaders |
Show branded booth (logo/poster/price list).
Demonstrate selling confidently. |
|
15-17 |
Future CEO Masters |
Booth branding and professional presentation.
Live selling demonstration. |
What to Talk About in Your Video
About My Business
Introduce your business name, what you are selling, why you chose this idea, and who your target customers are.
Marketing Plan
Describe how you will advertise your business and what you will say to convince customers to buy.
About My Product
Explain what materials you used, how the product is made, and what makes your product or service special.
Booth & Selling
Show your booth setup and demonstrate how you would sell your product to a customer.
Pricing & Profit
Share the selling price, cost to make the product, and how much profit you can earn from each sale.
Business Thinking
Explain your sales target, possible challenges, and how you will measure if your business is successful.
Startup Planning
Explain whether you needed money to start the business and how you arranged your startup funds.
Reflection
Share what you learned from this activity and what you enjoyed the most during the challenge.
Important Instructions for Participants
1
Keep Your Video Short and Clear
Your submission must include a video presentation between 3 to 5 minutes. Use this time to clearly introduce your business idea, explain what you are selling, and present your mini booth setup.
3
Answer the Business Questions
Participants must answer the age-appropriate business questions in the submission form. These questions help judges understand your idea, your pricing, and how you plan to sell your product.
2
Show Your Booth and Product
The video should show your complete booth setup along with the product or service you plan to offer. Demonstrate how your display looks and how customers would interact with your booth.
4
Students Must Do the Explanation
Parents may help with preparation or recording, but the student must present and explain the business idea in the video. Judges will focus on the child’s understanding and communication.
5
Creative Booth Materials Encouraged
Participants are encouraged to create posters, logos, price lists, or simple decorations for their booth. These creative elements help make your presentation more engaging and professional.
Optional Creative Add-Ons
Participants can include additional creative elements to make their business booth and presentation more engaging.
These elements are optional but can help make your business idea look more professional and attractive to customers.
- Create a simple business logo for your product or service.
- Design a poster or small advertisement for your booth.
- Prepare a clear price list for your products or services.
- Show creative packaging or presentation for your product.
